Everything you need to know about our onboarding flow
Businesses put so much effort into acquiring new users, only to lose the majority of them immediately after first use.
What happens right after sign up can make or break any app (a business). To achieve a favorable outcome in retention, users need to be hooked between 3 to 5 minutes.
However, with our new onboarding flow, we have been able to scale and retain the number of businesses from 188 to 600+ and reduce the time it takes our users to sign up from about 8-10 minutes to an average of 2.5 minutes by captivating their interaction span in a blink of an eye.
To be specific, a high number of users dropped off because they were faced with hurdles like elongated processes which involved filling a lot of fields or inputting a lot of data that was a nice-to-have which led to frustration. Likewise the lack of idea that their OTP (one-time-password) code could expire.
By observing users who were able to manage the irritation of spending between 5 to 15 minutes on sign-up and those who dropped off through the use of a behavioral analytics software, together with the Engineering lead “Justice Eziefule” we decided that the onboarding processes needed to be simplified for a user experience.
That is to say, the data field was reduced from 26 data fields to 5-8 for creators and businesses by introducing:
- One Password Field
Initially, the data field for password was divided into two, one for inputting your password and the other for confirming it. This was changed by inputting an eye indicator in the password data field to avoid the repetition of password confirmation.
- User Segmentation
This was one of the major changes that was made towards improving the user experience. Contrary to the old onboarding flow which assumed everyone was a business owner, it was decided to streamline users into two, which are “Registered Business” and “Individual or Creators”. This is because some individuals or creators don’t have a registered and proper company or business but are vendors.
- Excitement
To keep users excited, an animation-like beating drum was employed to keep the user engaged during the duration of their sign up process.
- Sense of Urgency
Previously, users were not aware that their OTP code could expire. That must have made users feel like they could fill in their OTP code whenever they wanted. But introducing an OTP timer, created a sense of urgency to fill in the OTP code before it expires.
Critically, it was of importance to figure out how to code the design pixel to pixel, of which a bulk of the work was placed on functionality.
Hence it needed to be implemented in such a way that it knows where to redirect you either as a business or creator. Indeed, the current user journey map is quite different and seamless.
The creators or individuals can skip an extra screen that was designed for registered businesses. That extra screen contains “business name, email and their location”.
All the other data fields which were eliminated have been transferred to the settings page and some we decided to take to the point of identity verification known as KYC. By doing this, we have established a positive connection with the users by making the signup process really fast.
It’s a known fact that human memory is limited and their attention span can be short. A better restructuring in our onboarding process skyrocketed our signup rates. As is common knowledge, a good user experience leads positive word of mouth promotion for any brand.
Conclusively, with the new onboarding process, we have been able to make it easier for users to sign up without being strained.
If you haven’t signed up yet, we hope that you do so today as it’s fast and really intuitive as well.
